10 years building the Brotherhood of Muscle
Shortly after taking over the DODGE account, my team created the now iconic "Brotherhood of Muscle" campaign, which is still being used today. With a lot of hard work, within 14 months, we increased our IG followers from 1.7 to 7.3 million and helped Dodge become the first Stellantis brand to reach 1million followers on Tik Tok.
Roadkill Nights. 3,785% INCREASE IN SITE VISITS. That's not a typo. See how we did it.
We created a few unofficial “Dodge Holidays” that immediately became yearly brand staples. Our fans started simulating our videos and celebrating the holidays with us.
You need a strong message to create content that not only engages with your fans but increases your followers – and you need to carry it through to every touchpoint.
Keeping it rock n’ roll, we invited International Rockstars, The Struts, to Drag Race a Challenger for the ultimate price – who is the fastest in the band?
The 2023 Dodge Hornet was a big departure from the Brotherhood of Muscle.
Long Beach and a carefully cast Talent provided us with some California Gold.
